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The AMSOIL Revolution
Changing
the Way People Think
AMSOIL Synthetic Motor Oil has been proven
the best for over 30 years and will dramatically improve your vehicles
performance, fuel economy, and life!
Please use this site to help you learn
more about AMSOIL Synthetic Lubricants and
AGGRANDS Natural Fertilizer which
have withstood the test of time, now try them out yourself.
Since the introduction of AMSOIL synthetic motor oil in
1972, AMSOIL has gone on to develop the most complete line of synthetic
lubricants and automotive products in the world. The history of AMSOIL
product innovations is a checklist of industry firsts. AMSOIL "firsts" in
motor oil, two-cycle oil, gear lube, grease, air filter and oil filter
technology are proof-positive of the AMSOIL commitment to innovation.
The
Company of Firsts AMSOIL has
a documented history of innovation and leadership
- First
to develop API-rated 100 percent synthetic
motor oil.
- First
to introduce the concept of "extended drain intervals" with a recommended
25,000-mile/1-year drain interval.
- First U.S. Company to utilize the NOACK volatility test as a standard of performance excellence.
- First to produce synthetic motor
oils for diesel engines, racing engines, turbo and marine engines.
- First
to introduce synthetic oils that legitimately contribute to improving fuel
efficiency.
- First
to manufacture synthetic gear lube for automotive use.
- First
to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
- First
to manufacture a synthetic automatic
transmission fluid for automotive use.
Benefits of using
AMSOIL Synthetic Lubricants?
With all the mixed messages - oil companies promote a 3,000
mile oil change while automakers recommend longer intervals through oil
change indicator lights and plain old 10,000 to 12,000 mile changes for
European vehicles - there's bound to be confusion. The result of this
confusion is a pervasive distrust.
Even after customers buy something they want, they can be
anxious and wonder whether they made the right decision by upgrading to
synthetics. This is why the best salespeople learn to anticipate "buyers
remorse," and nip it in the bud with affirmations that support the decision
that was made.
When it comes to synthetic motor oils, having a firm
understanding of their benefits is invaluable. Every employee can and should
feel confident about recommending synthetic motor oils. For those who need a
refresher, here are eight truths about why synthetics are better for today's
motorist and worth the extra money upfront cost.
1) They offer superior wear protection so that engines last
longer.
2) They improve fuel economy so that vehicles get better mileage out of
every tank of gas.
3) Due to their low pour points and cold weather pump ability, they make
winter starts much easier.
4) By reducing friction they help engines run cooler.
5) By reducing deposits engines run cleaner and perform more efficiently.
6) Due to lower volatility they reduce oil consumption.
7) They have been proven to provide more horsepower.
8) Because they resist oxidation and breakdown, they reduce varnish and
sludge which keeps valves and rings from sticking.
It's a "wow" type of list. This is good stuff to know, for
you and your customers. When combined with extended drains, premium
synthetic motor oils offer these additional benefits:
1) Synthetics save customers money while improving your
profitability. Their overall life-cycle costs are less than petroleum
products, and you earn more as well.
2) They save customers time. Consumer surveys have shown that they desire
the convenience of extended drain intervals. Motorists will pay extra for
this convenience.
3) They reduce waste. Not only is there less waste oil to deal with, there
are also fewer empty containers to dispose of.
No question about it, the truth is powerful. By speaking the
truth about synthetics we can put to rest the anxious concerns of our
customers regarding one of their biggest investments, their vehicles. In the
end we're respected, and their engines are protected.
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